Adobe Premiere Pro is about to get some new generative AI features to make creating video and audio easier

Adobe Premiere Pro generative AI
(Image credit: Adobe)

The race to add as many new AI features to software as possible continues, with Adobe the latest to preview a number of them that are designed to make creating and editing video and audio easier than ever.

Adobe previewed new generative AI capabilities that are coming to its Premiere Pro video editing app including the ability to prompt the app with what you want and then have the AI work its magic using a new video model for Firefly.

However, Adobe is keeping its launch plans quiet — the preview only confirms that the features are on the way and stops short of saying when creatives can expect to be able to take them for a spin.

Generative AI for all

Announcing the plans in a press release, Adobe said that the new tools will include "breakthrough generative AI innovations within Adobe Premiere Pro that will reimagine video creation and production workflows, delivering new creative possibilities that every pro editor needs to keep up with the high-speed pace of video production."

The release continued, adding that "new generative AI tools coming to Premiere Pro this year enable users to streamline editing all videos, including adding or removing objects in a scene or extending an existing clip." Beyond that, new workflows "will be powered by a new video model that will join the family of Firefly models including Image, Vector, Design and Text Effects."

Adobe also says that it intends to bring third-party generative AI models into the Adobe ecosystem. Those models include those from OpenAI and Runway, and the company is already testing integrating them with Premiere Pro.

The features that users can expect include Generative Extend, seamlessly adding frames to make clips longer, as well as Object Addition and Removal which will do exactly what it sounds like. Finally, Text to Video will allow people to generate new footage without ever leaving their desk.

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Oliver Haslam

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too. Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.